Time. Money. Control.
Those are three things you can never get enough of in a campaign. I also know how crucial each of them are to winning.
Time enables campaigns to plan a long-term strategy and communicate with voters more consistently. Money allows the campaign to function effectively and get its message out on paid media at a lower rate than any outside group. Control ensures that the campaign can leverage both the candidate themselves and the desired message in the exact way they want.
Early on, when campaigns have the most time, money is harder to come by. Late in the campaign, when time is short, money comes in droves.
Republicans need to find a way to get money to campaigns as early as possible.
In order to do that and, consequently, elect conservative candidates to the House and Senate in 2022, I’m proud to introduce the National Victory Action Fund (NVAF).
NVAF is a grassroots-driven political committee working to ensure Republican candidates have the resources to win.
Our mission is to expand the party’s donor infrastructure by soliciting donations directly into candidates’ own campaign accounts, without coordinating with either their campaigns or party committees.
It’s our belief this is the most effective way to help the campaigns.
Take it from me because I’ve seen the results firsthand. I was Chief of Staff for the RNC and later Executive Director of the NRSC IE unit. I know how powerful grassroots engagement can be.
Outside groups provide critical resources, but we cannot rely on them alone. Compared to campaigns, outside groups pay far higher rates for television ads, have no access to the actual candidate or specific guidance on messaging, and often start their ads only weeks before Election Day.
Therefore, we need to find ways to get more money into the hands of the actual campaigns themselves.
That’s where NVAF comes in.
I believe candidates and campaigns know how to spend the money better than anyone else. We can provide a complementary way for those campaigns to raise money sooner, allowing their dollar to go farther on media and enabling them to have more control over their message.
Former U.S. Senator and NVAF Chairman Cory Gardner agrees. He believes early money and candidate control is crucial.
“Out in Colorado, we had far-left groups from out of state saturating the airwaves with millions in television ads years before Election Day. When I finally had enough money to respond in kind, they had already influenced public opinion in a way that was almost impossible to overcome. I’m proud to join with NVAF because getting resources to campaigns is vital if we want to prevent this from happening to other candidates.”
We need to fundamentally rethink how we cultivate grassroots donors and raise money for campaigns. Our party will keep making the same mistakes unless we are willing to take risks and experiment.
During last month’s Georgia Senate runoffs, NVAF was the single largest conduit committee in the runoff, almost as large as the next 3 entities combined. NVAF’s efforts in that race raised more than $11 million, through over 100,000 donors, directly into Kelly Loeffler and David Perdue’s campaigns. The average gift was $22.52.
Meanwhile, outside groups paid over 230% more than Loeffler and Perdue’s campaigns per point of television advertising.
Democrats have already successfully utilized this strategy, raising $24 million dollars directly to Jon Ossoff and Raphael Warnock for the Senate runoffs through Stacey Abrams’ Fair Fight PAC.
We’re proud to have former NRSC Political Director Sarah Morgan join our group as its Executive Director. She recognizes the need for Republicans to keep up with the growing costs of campaigns.
“The only constant in politics is that campaigns will need more and more money each election cycle to be competitive. 2020 saw 9 of the 10 most expensive Senate races ever. 2022 is certain to top that. Our party needs to be ready with the assets and resources needed to win.”
Though we came within inches of a majority in both houses of Congress in 2020, there is still work to be done. That makes 2022 a crucial year for our party. Despite both parties finding new voters and setting turnout records, our campaigns are continuing to be outspent and Democrats are finding more creative ways of getting their voters to the polls.
We’re ready to fundamentally rethink how campaigns are run.
We’re ready to build a grassroots network to give candidates the resources they need.
We’re ready to win.
This is NVAF.